Apple iphone 5 Research Paper Example | Topics and Well Written Essays - 1000 words

Apple iphone 5 - Research Paper Example In its early days of introduction unto the world market, the Apple iPhone 5 received so much patronage because of some feature qualities that the product had over other competitive products and other iPhones that had been introduced unto the market by the same company. But as it is now, there is decline in supply to meet increasing demand. Causes of the shift Basically, there is one running cause of the shift in supply of Apple iPhone 5 and this is directly linked with rate of production. Sources close to the company actually indicate that the Apple iPhone 5 is one of the most labor and skill intensive products that the company ever produces (Birks and Sinclair, 2010). To this end, it actually requires the company so much time, cost, skill and resources to produce a single brand of the Apple iPhone 5. But as a company that wants to hold up to its reputation of quality and standard production of phones, the company is not in any way ready to compromise on the quality of products in th e name of meeting its demand to produce as many pieces of the iPhone as the market pressure demands for. There are other causes that has to do with the presence of competition, that makes the company highly reserved on the need to keeping so much inventory when it cannot be perfectly guaranteed of the willingness of the market to opt for their product. Effects of this change on Apple iphone 5 According to the law of demand and supply, decrease in supply subsequently leads to an increase or a rise in prices. This principle is likely to be the effect of the Apple iPhone 5 especially from the perspective of retailers from who consumers make direct purchases. For example once retailers have access to limited products and they are aware that consumers would compete for these few products they will increase prices so that those with the highest bid of purchase can own the product. There could also be the negative effect whereby the increases in prices will make consumers opt for other com petitor products; especially if they can be guaranteed to have similar features from those products. In the worse case scenario, the Apple iPhone 5 will loss its popularity and market share because consumers who may be frustrated with its absence on the market will loss interest in it. Effects within the market Operational Operational marketing is basically centered on the consumer whereby the consumer is expected to receive maximum customer satisfaction by meeting their needs and demands within the shortest time frame (De Cenzo and Robbins, 2011). In a situation whereby there continue to be decline in supply for the Apple iPhone 5, it is very clear that the customer is not going to receive the needed satisfaction with prompt customer service. Subsequently, market operational is going to be affected negatively in the sense that there are going to be high levels of market dissatisfaction expressed among cunstomers. As it has been stressed already, this is likely to bring about the wo rse case scenario whereby the company may loss out on a number of customers. Financial Effects The financial effects of the prevailing situation whereby there is shortage in the supply of Apple iPhone 5 could be viewed from two major perspectives, which also answers the question of whether the effects are long term or transitory. Indeed, on the short term basis where the demand for the product continues to be

New Independent School in the Middle East Essay

New Independent School in the Middle East - Essay Example As a part of the dominant culture’s changes upon the local inhabitants, the colonial authorities often enforced mandatory modern education for all children within a given age range. In the modern world, it is common for children to attend compulsory education centers beginning at approximately age 5 or 6 and continuing through the primary levels, meaning through age 11 or 12. This means that they are required to attend school when between these ages. Some countries also enforce school attendance through the lower secondary grades to age 15 or 16 although the school is available to students through age 17 or 18. The enforcement of an education was not as much of a change in the Middle East as might be thought by outside interests primarily because they had already established Koranic schools. However, instead of being a means of finding common ground, â€Å"this alternative system was in competition with the colonial one not only because of its religious reference but also bec ause of its opposition to Western cultural hegemony† (Akkari, 2004). Within the Muslim society, a school intended for religious enlightenment has a sharply different role than school intended for modern development of the culture. The primary role of the Koranic school is to educate children in their proper, traditional roles and to enforce upon them the beliefs of their parents and ancestors. â€Å"The Koranic school, with lessons in Arabic by a teacher of religion known as Malam, Fakih, is an essential part of the upbringing of a Muslim child† (Akkari, 2004).

Improving Speaking Skills of Non-Native Learners Assignment

Improving Speaking Skills of Non-Native Learners - Assignment Example Teaching speaking skills can be very challenging as well as very difficult. Learning to speak with proper grammar usage and pronunciation generally has a long learning curve. The ability to speak proper English is essential for being successful and in one’s career. This essay would be discussing how to improve the speaking skills of non-native learners and make them speak more fluently and accurately and encourage them to acquire an English native speaker accent. In the essay, some important aspects which are discussed include the accent issues for non-native learners, the methods used by teachers to ensure quality learning, some of which are motivating the non-native learners, innovation of the teaching activities, using paused transcriptions and using regular supervision and feedback. Additionally, the importance of using the main conversational types as spoken message repetition; namely comprehension checks, comprehension checks and clarification requests, is elaborated in the essay. In order to tackle these aspects of life, proper communication in English is imperative. The non-native learners would also regularly need to communicate with employers, neighbors and colleagues in English. They might also have an objective of receiving higher education in a foreign country or get promoted in their jobs, hence for numerous purposes; non-native learners enroll for spoken English classes (Ignash, 1995). The non-native learners are sometimes successful in carrying out conversational English with sound grammar. However, their accent and intonation make their speech partly incomprehensible. According to Hughes ‘I have argued that because intonational meaning is central to a full understanding of spoken English, it deserves more attention in Applied Linguistics. If researchers are to better understand language acquisition, language production, listening comprehension, and discourse strategies in the context of communication as a whole, intonational meaning should be a central part of the program.  

Welcome Remarks Essay Example for Free

Welcome Remarks Essay In behalf of the graduating class, it is my honour/pleasure to welcome all of you this afternoon to this solemn and joyous occasion. To our parents, guardians, friends and family, I express the deepest appreciation to you not only for your presence today but also for your endless love and support to us. I also like to extend our gratitude to our beloved teachers, faculty, and members of the ASIST for the patience and guidance you have shown to us which we will carry to face the upcoming chapters of our life. The next stage of our life is about to begin but without the supports from you, we may not have made it to this day. So again, thank you and welcome. To my fellow graduates, congratulation, I am honour to be here today graduating with all of you. These past four years has been an unforgettable journey which prepared us for what the future holds. Let’s take a moment to reflect on the bonds we developed during our time. Many of us will surely miss these years, on how we survived here together at ASIST, and the memorable and influential moments of our lives. We began high school as children and today we leave and say good bye as adults. Remember, four years ago we walked into this halls as nervous as we were on the first day of school we were so called the freshmen before and now here we are we’re leaving the school behind. We say good bye to our four sided classroom which we have known too well, to our 30 minutes lunches, to our teachers and for those who become part of it. The most important good bye we will say is to each other and the past we created as a class, and now we welcome the opportunities of the future. Today, it’s not only does this class graduate, but we also leave behind significant talents, wisdom and legacy. The skills and talents that once roamed these halls will be set out into this world, and I am confident they will be put to good use. We owe all of these to our beloved alma mater. Thanks to ASIST for providing us a high quality education, for helping us enhance these abilities. We are privileged to have attended this school. I am sure that the fine education that we received will stand us in good stead time and again. Thus I say so my dear friends let us not stop gaining knowledge. If we have done all that we could in high school, let us further our study by putting even more effort into our own chosen paths. For our knowledge is yet to grow  into true maturity. But for now, let us sit back, think and reflect. As we go on with our graduation rites today, it is time to gather all that we have learned and think about them. And celebrate for all our efforts in making it into this level. For surely, we would not have achieved a great feat such as this without the wits, the power, the strength, the brains and the dedication that would usher us into further development. Before I let my emotion sweep me away I would like to tell all my classmates who are sitting here with a square piece of cardboard on their head just one little thing. Thank you for all the memories. The fights, the team efforts, the assignments, the laughter, the tears, the prom, the photos; all of them. Wherever we go and whatever we do, may we always be friends when we meet again. We might have ended up today another chapter of our life, and soon to travel our own path but always remember that, â€Å"Every ending is just a new beginning†. Good luck and Congratulations my fellow graduates of the class of Fourth Year Emerald batch 2015. ASEAN 5-Year Work Plan on Education (2011-2015): 4 priorities 1. ASEAN Awareness; 2. (a) Increasing Access to, and increasing Quality Primary and Secondary Education; (b) Increasing Access to, and Quality of Education-Performance Standards, Lifelong Learning and Professional Development; 3. Strengthening Cross-Border Mobility and Internationalization of Education; 4. Support for other ASEAN Sectoral Bodies with an Interest in Education †¢ Many actions are consistent with targets expressed in the MDGs Brief Introduction †¢ â€Å"develop human resources through closer cooperation in education and life-long learning, and in science and technology, for the empowerment of the peoples of ASEAN and for the strengthening of the ASEAN Community† (ASEAN Charter) †¢ Social dimensions of development in ASEAN: promote greater educational cooperation among ASEAN Member States and strengthen education within them: (1) to narrow the development gaps, (2) to prepare youth for re gional leadership, (3) to increase the competitiveness of the people.

Recommendations And Justification For Strategic Options Marketing Essay

Recommendations And Justification For Strategic Options Marketing Essay Introduction From the last three decades hospitality business environment is becoming more aggressive and competitive for the businessmen due to the impact of globalization. Therefore, it is mandatory for every businessman to develop and implement a comprehensive and profitable strategic planning for the survival of their business. A strategy indicating the opportunities to propose, specific targets, and the types of competitive advantages those are to be developed. (Dibb et al., 2006) So strategy preparation is the overall preparation that facilitates the goodness of management procedures. Of import provision takes you after-school the day to day activities of your governance or task. It provides you with the big picture of what you are doing and where you are going. Strategical planning gives you lucidity about what you actually want to achieve and how to go astir achieving it rather than a program of activity for day to day operations. (Janet Shapiro et al., 1998). Strategical management is a continuous process that estimates and controls the activities of the organizations in which the organization is involved. It also helps to evaluate its potential competitors keeping in view the organizations set goals and strategies to achieve the organizational overall objectives. The implementations of these strategies are evaluated on regular basis and if these strategies are not working in the business environment to achieve the organizational goals then these are replaced by new strategies. Stephan P. Robbins and Mary Coulter (2009: 180) tell us: Every organization needs a mission-a statement of its purpose. This mission induces the managers to take favorable actions to accomplish this mission. For instance, the mission of Brook Hotels is Brook Hotels is committed to realizing our guests needs. This statement provides clues to what this organization sees as their purpose. They achieve this, by development and providing innovative dare and first-class hospitality products served by devoted attached highly disciplined vibrant people. In so doing, they always strive to create and sustain prominent returns and value and to honor their sociable and biology responsibilities to the fullest. The managers usually observe the two environments in the situation analysis. External analysis of hotel, so the managers know that what the competition is doing and what the labor supply is like in locations where it operates. Therefore, managers examine both the specific and general enviro nment to see the positive and negative trends (opportunities, threats) of the hotel and then create and develop the strategies accordingly. Internal analysis of hotel provides you the important information of the hotel resources (financial, physical, human and intangibles assets) and capabilities (skills and abilities to do the activities). These resources and capabilities give the hotel a competitive edge. Tools that can be in use to evaluate acceptableness include what if analytic thinking neutral functions. After evaluation all the strategies are going to be implemented in a developed organizational structure and design in a way that the company goes towards the profitability. As we know that the hospitality industry is reaching at the maturity due to a large number of competitors and the effect of globalization. Therefore, in order to survive in such a competitive environment, everyone have to work out on the effective strategic formation and implementation. Thus, it is very imp ortant to have a good strategy because organization can only gain the sustainable growth if they have good plans for the consumers as they are the only source of all the revenues help in building a good reputation in the industry. 4. Company Introduction The Hilton Hotels Corporation is recognized worldwide in hospitality industry. It owns over 514 hotels worldwide with over 176,257 rooms. According to Forbes, it is ranked as the 43rd largest private company in the United States. It was founded by Conrad Hilton in 1919 in Cisco, Texas. The corporation has highly regarded hotel brands. Their brand portfolio includes: Hilton Conrad Doubletree Embassy Suites Hotels Hampton Inn, Hampton Inn Suites Hilton Garden Inn Homewood Suites by Hilton, and The Waldorf Astoria Collection Hilton is guided by the principles of Conrad Hilton, in which the company strives to: Consistently delight customers invest in team members Be mindful of the environment Deliver innovative products and services Give back to the communities that are served Expand the family of brands Continuously improve performance Provide a healthy, safe environment for team members, guests and customers Create a culture of pride Strengthen the loyalty of constituents Hilton in recent years, have aimed to target those aged between 25 to 55, and therefore to become more appealing to the younger audience. Most of the Hilton brand hotels are franchised to independent companies. 4.1 Vision Hospitality is all about the individual and at Hilton; we pride ourselves on our unique service culture. Yes I Can! Is our company-wide philosophy which promises that each guest will be treated with a positive service attitude at every point of contact? The hotel manager, the waiter, the receptionist, the porter everyone plays a vital role in delivering a memorable guest experience. 4.2 Mission We provide concern and leisure time travellers with a pick of first-class hospitality products that offering good economic value while reassuring good return to owners and shareholders and inspiration to employees. 4.3 Values of Hilton Hotels H Hospitality: The organization is passionate about delivering exceptional guest experiences I Integrity: To do the right thing all time L- Leadership: To continue its leadership in the industry and also in its communities T- Team work: To perform the tasks in teams O- Ownership: To be the owners of the actions and decisions taken. N- Now: To operate with a sense of urgency and discipline (Hilton, 2010) 5. PESTEL Analysis PESTEL analysis defines the external factors to business, depending on the market Ecological and Legislative factors are included. PESTEL analysis measures the market capability by indicating the areas of growth. Political factors include legislation, international legislation, regulatory bodies, government policies, government terms and change, funding, grants and initiatives and lobby groups. The economic factors comprise domestic economy, international situations and trends, taxation issues, seasonal issues, market and trade cycles, distribution issues and others. The social factors include lifestyle trends, demographics, consumer attitudes, opinions, media views, brand, company, technology image, consumer purchasing patterns, fashion and role models, competing technology development, associated and dependent technologies, replacement technology solutions, maturity of technology information and communication and others. Political Factors: Considering the political factors Hilton Hotels have faced many political barriers on its way to success. One such incident is the Arab boycott of American companies. Arab countries have boycotted businesses with countries that do businesses with Israel even though the issue was not directly related to America. Most of the American companies like Ford, IBM and Hilton were blacklisted by the Arabs. Hilton Hotels continued to expand its business in Israel and Egypt along with promoting peace in the region. Hilton Hotel received no threat from Israel after opening its hotel in Egypt. Economic Factors: The internet is not severely alive to the efficient economic cycles. However, it is observed that the tourism or hotel sales are dejected due to unnatural economic changes in those countries from which customers are booking and reserving the products. These changes include in economic growth, interest rates, rising prices or currency fluctuations that can eliminate tourism organization s cost advantage and can have an adverse consequence on the margins. Hilton has formed alliances with various organizations and also strategic agreements to continue its prosperity. Social Factors: Sociology changes and changes in customers attitudes towards new technology and internet in particularly will have absolute wallop on internet and hospitality industries respectfully. Time customers are Thomas More experienced and innovative in the use of engineering science. The social system of rules dimension moldiness includes the larger mixer and persuasion processes through with which the interests of the dissimilar social groups interact with one another and with the technology. Hilton has figured its services suitable for all the sectors. It has provisions for theatres, conference rooms for business delegates, U-shaped bedrooms and board rooms, dinner halls social gatherings and other similar activities. Technological Factors: Hilton has implemented electronic marketing as part of its technology drive. The rooms booked over the web for the Hilton hotel accounts for half billion dollars. Hilton has developed its own system of technological department for managing the international operations worldwide. Hilton is among the few hotels that use internet for booking rooms. Hilton has merged with various firms like Starwood for expansion and also for its technologic advantage. Hilton International use computers in their core information physical processing centers of selling and statistical distribution, front office, back-office, and beverages control. Information technologies are dispersing in eight key areas of hotel trading operations like selling, distribution, reservations and gross sales, telecommunications, guest accounting, room management, back-office, food and drinks, control energy management and safety and security. Merchandise distribution is a critically important mathemati cal function of Hilton International. Information technologies, such as computerized reservations systems and video brochures, aid hotels in selling and distributing their bed nights. For Hilton the employment of information technologies to nexus neurotic their front office, back office and beverages departments may be essential for the businesslike and cost-effective bringing of their services. However, it aim not be decent to warranty the sales agreement of hotel bed nights without links to international selling and statistical distribution networks building bed nights cannot be sold. Ecological Factors: Hilton New York has unveiled eco-centric initiatives as part of its two-years of celebration of generating clean power with fuel cell technology. Hilton New York has performed various leading-edge initiatives throughout the hotel. (Organic Fertilizer Waste Vector Decomposition System) This system was set up to reduce the 8 tons of wet rubbish which is approximately equal to 5000 meals produced on an average at the building each day. This system facilitates the employees to dispose of table and kitchen scraps into unit which is a size of chest freezer. This system eliminates nearly 400 bags of garbage per day. (Water Purification System) Hilton New York has deployed an on-site water purification system created by the Natural Water. The Natural water system is connected to the existing water source. This water system of rules has eliminated nearly 12 000 expendable glass and plastic bottles from paper routine change of location in the hotel. Legislative Factors:- The hoteliers in US are about to expect lobbying and assembly action that will feeling travel companionship taxation and card bank check which are important issues to the lodging manufacture according to the American Hotel and Lodging connection. The association believes that this move will certainly bear an impact on the industry. Chris Nassetta the CEO of the Hilton Hotels has same that it is a greater menace than people are giving it credit for. Building companionship executives fearfulness the execution of the this statute law as they would no choice but to brand up what they consider as incomprehensible gross by levying high monetary value onto hotels. 6. SWOT Analysis of Hilton Hotels Hilton hotels corporation is also recovering from the event of September eleven the like all Major building corporations. This tragic homo event also delivered a financially annihilating blow to the traveling industry as a unit and to the building industry in particular. In order to fully recover and thrive in the coming old age Hilton mustiness assess its overall all strengths and weaknesses as it moves forward done the new millennium. The favorable grind analytic thinking sheds any easy on any of the pitfalls and opportunities that await the Hilton Hotels. Strengths Hilton Hotel Corporation is a well-established organization and industry leader in the hospitality industry. It is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix. It also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Weaknesses It may be two narrowly focused making it exposed to a downturn in the global economy and other world-wide misfortunes that could limit global travel such as the bird-flu and a significant terrorist strike. It may be defenseless to workers strikes and crack down on undocumented workers in the U.S. Most of its holdings are in the U.S. Opportunities It should offer a range of characteristic and expert services to the high end guests and high whitecaps such as wedding planning hosting, spas that specialize in personal services and personal trainers. It should look to expand into or purchase a cruise line. A cruise ship is little more than a hotel that floats this would essentially match what it currently doing with its leased properties Gaming activities would spurt regulation, etc. Take advantage of emerging markets, especially with business class and mid-priced markets. Threats It must be careful not overstretch its labors to mix entertaining and betting The delay of credit and other side effects of betting can slowly but surely chew profits. September 11th was a major blow to the hotel industry. A similar event could result in another down turn. By studying national and regional industry trends Hilton Corporation will be capable to return advantage of opportunities that will enable growth piece identifying threats that may affect profitableness. Growing in the hotel and cordial reception manufacture will include a continuing focusing on gambling International enlargement and exploitation all media to promote its products to potential customers. One advisable strategy for Hilton is to emphasize the grandness of family in all its hotels including the gambling and gambling casino locations. Las Vegas has exhausted millions to attract families by adding childrens attractions as well spring as the conventional casinos for the adults. Most of the hotels rich person at affair a little country devoted to colonnade games. However some hotels have luxuriant arcades plot areas and child attention centers motivated for those traveling with children Hilton Hotels Corporation, 2007. Hilton needs to ensure they are right field in the middl e of this demographic of parents traveling with children. Spell the focusing can stillness be on the senior high school dollars that are tossed around in the casinos by the parents it will be critical that the edifice have the facilities usable that testament attract parents with children to check at the property. Since location is a greater requirement and holiday clip has become one of the few multiplications that families are capable to spend superior clip together, Hilton essential capitalize on this marketplace section. 7. Evaluation of the Strategic Options After analyzing the internal and external environments, it is important for Hilton Hotel Corporation to identify the strategic options that are available. This gives them the opportunity to select the most suitable strategic option for the corporation. The strategic options are evaluated on the following criteria: The required resources The degree to control over future strategies The speed with which a change in the position of SBUs can be achieved Strategic options Environment Competencies Expectation of the company Risk involved Market Penetration Gain market share for advantages Superior resources and skill force to adopt this option Increase return by using the current strategies Low risk Market Development Current market is saturated, opportunity to enter new segment, new geographical areas Current product portfolio can be used. Increase return by using the current strategies Medium risk Demographic Segmentation Focus on age and low income group to get competitive advantage Skilled force to adopt this option using current product portfolio Increase return by using the current strategies High risk Backward Integration Become a furniture manufacturer Skilled force to adopt this option with new product line Increase return developing new strategies Medium risk Joint venture Obtain local management to reduce risk Distinctive skilled force with new and existing product Increase return developing new strategies Low risk Recommendations and Justification for Strategic Options After an internal and external analysis of Hilton Hotel Corporation and evaluation of the strategic options the following growth strategies for the company are recommended. Market Penetration Acquisition of motels Market development Excursionists Demographic segmentation Backpackers:Â  18-28 years, no children. Attracted to adventurous activity, consider themselves travellers not tourists, generally well-educated and cost conscious. Empty Nesters:Â  Parents whose children have flown the family nest, between 43 and 58 of age, well-educated and medium disposable income. Backward Integration Distribution of furniture manufacturer Joint Venture Expansion of businesses other than the western world Strategies Attractiveness Company strengths Level of importance Market Penetration (Acquisition of motels) Very high Highly recognized brand name in the western world High [Company doesnt have motels in US and UK ] Market Development Obtain the market of (Excursionists ) Very high Highly recognized brand name in the western world Very high demographic segmentation (Backpackers and (Empty Nesters) High Highly recognized brand name in the western world high Backward Integration (Supplier of furniture) Moderate Highly recognized brand name in the western world Low Joint Venture (Acquire some assets in Pakistan) Moderate Highly recognized brand name in the western world Moderate Conclusion Marketing is the lifeblood for any business organization which can be defined as the collection and coordination of interrelated activities. The degree and the impact of marketing planning determines the success or failure of a business organization as they help in the analyzing the markets and also the needs of the customers. The founder of Hilton hotels is the Conrad Hilton which was renamed as Capital Hilton in the year 1977. Many celebrated guests have considered Hilton group of hotels as home away from home which was trademark for customer service and hospitality. Hilton group of hotels have been affected by the political controversies in the Middle East but it didnt confine its growth in the region. The organization went on to open its hotels in Egypt and Israel amidst controversies and also promoted peace in the process. Apart from political and legislative factors remaining of the PESTEL factor didnt affect the Hilton hotels business across the world. The marketing planning l ived up to the expectations of the expectations of the Hilton Hotels. The marketing approach used by Hilton is geocentric to a great extent. The hotel chains in the US failed to attract the guests at the beginning of 2002 vacation season later they managed to balance the figures. Therefore it can be concluded that the Hilton group of hotels is performing to standards of its reputation but there is plenty scope for the American based organization to develop further. References Cathy A. Enz, Hospitality Strategic Management Concepts and Cases: 2nd Edition Stephen P. Robbins, Mary Coulter, Principles of Management: 10th Edition Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism: 5th Edition Gerry Johnson, Kevan Scholes, Exploring Corporate Strategy: 6th Edition Johnson G, Scholes K, Whittington R., 2008, Exploring Corporate Strategy, 8th Edition, FT Prentice Hall, Essex.

My Metamorphosis to a Reasonably Confident Adult :: Personal Narrative Writing

My Metamorphosis to a Reasonably Confident Adult In grade school, I can remember being insulted and humiliated because I displayed traits some of my peers thought were feminine. I was informed that I walked, spoke, and generally behaved like a girl. I recall feelings of anger and resentment mixed with shame and self-consciousness. I wondered why I was being singled out. Now I realized that every boy who showed some trace of femininity was singled out, not just me. At the time, of course, I thought I was the only one. I tried to hypothesize about why I was being insulted. Maybe this pink shirt is too girlish, I thought. Maybe my hair is too long. Maybe there is just something wrong with me. As I entered junior high, I began to consciously eliminate any behaviors, mannerisms, etc. that could possibly be perceived as feminine. After all, fitting in with my sexist, homophobic peers was my main objective. I wore "masculine" clothing (dark colors, button-downs, workboots), got a short haircut, and lowered my voice about three octaves when I spoke. Gym class was my worst dread. As Cooper Thompson says, "Competitive activites . . . too easily become a lesson in the need for toughness, invulnerability, and dominance." This was one-hundred percent true in my junior high school. The most violent kids ruled the gym class, and they received the most recognition from the teacher. If one of them made a violent tackle in a football game, for instance, he would be applauded by the teacher, who called such kids "men." Of course, I felt like less than a man, because I couldn't play sports for my life. This horrible truth was exposed every time gym class met, and I was mortified. Frustrated with my ineptitude, I spent hours practicing by myself: shooting baskets, hitting baseballs, anything to gain some physical coordination. In retrospect, I laugh about how much effort I put into impressing my peers in gym class! Eventually, P.E. didn't humiliate me as much, but fear of ridicule prevented me from ever trying out for a team. In high school, I made a few good friends-people who like me for the way I was and didn't care if I was inept at certain things. However, feelings of insecurity still lingered. I was terrified that girls wouldn't like me if I didn't act like a real man (whatever that is).

Surgical Technology

In order to apply these concepts you first need to understand ways to evaluate the Issues. How is ethics defined? According to the Ethics Center for Engineering and Research, ethics means being concerned with what Is right or wrong, good or bad, fair or unfair, responsible or irresponsible, obligatory or permissible, praiseworthy or blameworthy. (Online Ethics Center for Engineering, 2006) It Is associated with guilt, shame, indignation, resentment, empathy, compassion, and care. It Is being Interested In character as well as conduct.This article presents two ways to evaluate potential ethical questions: First is the utilitarianism system. This system concerns itself with determining the greater good and what decision will be beneficial to the most people. The second system presented Is the deontological system. Under this system, a worker would look at the needs of the individual and determine the best course of action for the patient themselves. There is no suggestion that these tw o methods should conflict. In fact, quite often, what is best for a patient is often what is best for society as a whole.The robber arises In the Instances where these two methods conflict. In these cases, a worker must apply the concept of prudence. This Is the Idea that a salary person would make the same decision under the same circumstances. After presenting the general concepts of ethics, the author lists several examples of situations where questions of this nature may arise. Personal decisions such as abortion, Den's, drug use, and sterilization are explored. Society decisions to allow animal and human experimentation and organ transplantation are also reviewed.Situations that could tangentially cause a worker to be uncomfortable are examined. The author points out how difficult it is watching a DEN patient pass without acting can be. The issue of a patient's right to privacy Is also delved Into. A patient Is not required to reveal their HIVE status even though this could pos e a danger to any worker in the operating room. Quality versus quantity of life is explained, however, the ethical problem is not a decision that needs to be made. In this case, the law has already determined assisted suicide Is not an option.The problem lies in the workers desire to help a wing individual die, even though they are unable to do so. This instance shows that ethical problems do not necessarily Involve decision making on the surgical technician's, but rather a state of mind in many circumstances. Despite the medical reason one might have for being hospitalized or cared for by a health care professional In an operating room setting and, regardless of how â€Å"ethically or unethically† the medical situation may be perceived through the eyes of the medical 1 OFF professional, It Is ten Neal care proportional's duty to De Touches on ten patient.The patient has a right to quality health care regardless of the circumstances or situations surrounding the procedure. Th is includes, but is not limited to, any situation that evokes an inevitable emotional human response. The underlying theme in patient care and ethics is that the health care worker's feelings do not play into the decisions that need to be made for the patient nor do they have any bearing on what is best for society as a whole. Our responsibilities, as Purpose Surgical Technologists, go beyond the mere ability to perform our daily Job functions.Our position is all encompassing in that, not only does it include the use of surgical instruments and equipment towards promoting health and well being, but it also extends to the rights of the patients under our care to receive the best quality, appropriate care within the patient's wishes and desires. We, as health care professionals, owe it to our patients to give them the highest possible quality of care of which we are capable. Uses in Career In order to be able to provide care without Judgment you need to do some deep soul searching and have a complete understanding of your ethical beliefs and biases.Once you have that understanding, if you find your ethical beliefs could interfere with your work performance, you need to share these feelings with your employer. Each patient is entitled to the same level of understanding regardless of your personal Judgment. What you feel or believe to be wrong does not necessarily have a bearing on what is best for the patient. Summary The intent of this article is to point out the various ways a health care professional can evaluate circumstances they may encounter in the work place.They can determine what is the best ethical course of action for society as a whole, they can determine what is best for the patient and his or her personal situation, or they can combine the two methods and approach the situation prudently. No matter which approach is taken, it is always best to take your personal feelings and emotions out of the equation. The bottom line is to combine doing what is right in general with what is right for the patient. Even in a surgical situation, customer service is paramount. Putting yourself in another person's shoes may be a simple click, but it goes a long way in this occupation.